So, I should probably explain how I ended up here… building systems, talking about infrastructure, and somehow still arguing with DNS at midnight.
A little about moi
I’m a product designer by title. But honestly, that label never fully fits. I don’t just design interfaces. I look at systems and immediately start asking: where is this breaking for real people? Where is the invisible work hiding?
That’s probably where everything else comes from.
I grew up in Brazil, between very different worlds… farms, cities, different cultures, different expectations. Nothing was linear. And I think that wired me to see patterns early. When things don’t match what they say they are, you notice.
Later, I moved to Ireland and built my career in tech, mostly in life sciences. Highly regulated environments, complex systems, a lot of invisible constraints. The kind of place where design is not just about making things “nice”, it’s about making things actually work under pressure.
But at the same time… I was always building things on the side.
Communities. Projects. Ideas that didn’t quite fit inside a job description.
I led Ladies That UX Dublin for years. Helped start Latinas in Tech Dublin. Spoke at events. Built things that didn’t exist because I needed them to exist.
And then… motherhood.
That changed everything, but not in the way people describe. It didn’t slow me down. It changed what I pay attention to.
You start seeing systems differently when you are responsible for a human that cannot operate independently. You see how much of the world assumes uninterrupted time, stable energy, perfect conditions.
Most systems are not built for that reality.
So now, a lot of my work sits at that intersection:
design, care, infrastructure, and all the things that are usually invisible.
Projects like FemHealth, MomOps, Carefolio… they all come from that same question:
What are we not measuring that is actually holding everything together?
And then there is the way I build.
Not in a perfect, polished, “startup launch” way. More like:
- build fast
- test in real life
- adjust
- repeat
Sometimes that means I buy hosting I don’t need. Sometimes it means I connect three platforms together just to avoid wasting €40. Sometimes it actually works better than planned.
I use whatever helps me move:
Figma, Figma Make, Windsurf Claude Code, ChatGPT, GitHub, Vercel… it’s less about the tool and more about what I can ship with it.
If there is a pattern in all of this, it’s probably this:
I don’t like waiting for permission to build something that clearly should exist.
So I don’t.
This space… the blog, the projects, all of it… is where I think in public. Where ideas get tested before they become something bigger.
Some of them will turn into products.
Some into essays.
Some will just stay as questions and turn into nothing, but at least I learned a little something at the end.